Black Friday Is Great for Retailers Thanks to Tryptophan

Well, in 2011 Black Friday was up for Retailers. In fact early results show that it was up 7.7% over 2010 for sales. Retailers admitted that it was a younger crowd this time around, but sales were fairly robust, even amongst the early chaos. There were several stories where people had sprayed mace and pepper spray in the eyes of their fellow shoppers while racing into the store. In one case someone had fallen down, who later died, and no shoppers stopped to help him. And yes, there was the token shooting - I think it was in San Leandro, California this year.

Have you ever wondered how come Black Friday works so well, and how come it is that retailers sell between 35 and 60% of their year's volume on that one day? Well, I have a theory, and yes it does have you do with all the advertising and marketing, and the sales which are offered. But it also has to do with the fact that turkey meat which is eaten at Thanksgiving is loaded with L-tryptophan. That is an amino acid which makes you tired. Now then, if you want to brainwash someone, one of the tactics you would use is lack of sleep or sleep deprivation.

Well, if L-tryptophan makes someone tired, and their digestive system which is overloaded takes all their energy, then they are not able to resist suggestive selling, or the marketing propaganda which permeates every form of media, everywhere they go. In fact, even if they stay-at-home, they might buy something online. In fact online sales were up 17% starting from the Monday before Thanksgiving to the Friday after Thanksgiving in 2011 and most of that was on Thursday and Friday. Why is this? Could it be L-tryptophan at work? I believe so, and although there haven't been a lot of studies on this, I don't see how it could not be a factor.

In other words, maybe you should have steak, chicken, fish, or some other meat other than turkey for Thanksgiving so you can reason through the marketing propaganda, and make more prudent buying decisions while you're shopping for Christmas gifts. If you don't believe what I'm saying, ask yourself after Thanksgiving if you feel tired, and if you are tired the next day? Chances are - you are, because you are human, and you are affected by the amino acid known as L-tryptophan. There's really no escaping it, it's just how your biosystem works.

Indeed I hope you will please consider all this and think on it. I also hope you will make rational decisions when buying products and gifts for your family and friends, so you can get the best deal possible. Now then, get some sleep next time before you go out and shop on Black Friday, and try not to load up on too much turkey meat.